BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20201103T180000Z DTEND:20201103T190000Z X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:4 Weeks to Social Savvy DESCRIPTION:Feel like social media just isn't "your thing"? This is for you!\n\nWhether you already have a social media presence for your business or not\, this series will have you up and running! Sign up for 1 session or sign up for all 4 at a discount.\n\nTopics:\n\n\n Get Going: The Basics and a Bit Beyond (Oct. 20)\n Communicating with Customers via social channels (Oct. 27)\n Using Video: how\, why\, when (Nov. 3)\n Maximum Effects for Minimal Efforts (Nov. 10)\n\nEach session will address these topics across platforms (Facebook\, Instagram\, Twitter\, YouTube\, LinkedIn\, Pinterest ...) There will be a presentation each week but also plenty of time for questions! \n\n\n\nMore information on each week:\nThe Basics and a Bit Beyond (Oct. 20) - This is geared toward businesses that either haven't started any social media accounts OR those who have not really gone beyond setting their account up. This class will cover the important components in your account (profile picture\, About description\, etc.) as well as begin brainstorming about what kinds of information to post and when.\n\n \n\nCommunicating with Customers (Oct. 27) - This week is dedicated to discussing how best to reach your customers using your social media accounts. The topics will be guided by attendees' questions\, but will likely include: responding to comments on posts\; using Facebook Messenger\, including auto-replies\; dealing with negative comments and/or reviews\; and targeting the right audience.\n\n \n\nUsing Video (Nov. 3) - Video has become an important component of social media\, and customers are shown to prefer posts with video to other types of posts. Many times\, though\, it's scary to step in front of the camera for a business owner! We'll talk about how to ease that discomfort\, when to use live streams vs. polished videos\, and how customers interact with videos.\n\n \n\nMaximum Impacts for Minimal Efforts (Nov. 10) - Most businesses know that they should be doing something with social media\, but it never feels like there's time or money to spare to put in the effort. We will look at websites and apps that make it easier and quicker to post\, as well as discuss how much money to put into your overall social media strategy. The goal is not only to reach the maximum number of people but to get them to act on your message\, all while spending as little as possible! X-ALT-DESC;FMTTYPE=text/html:
Feel like social media just isn'\;t "\;your thing"\;? This is for you!
\n\nWhether you already have a social media presence for your business or not\, this series will have you up and running! Sign up for 1 session or sign up for all 4 at a discount.
\n\nTopics:
\n\nThe Basics and a Bit Beyond (Oct. 20) - This is geared toward businesses that either haven'\;t started \;any social media accounts OR those who have not really gone beyond setting their account up. This class will cover the important components in your account (profile picture\, About description\, etc.) as well as begin brainstorming about what kinds of information to post and when.
\n\n \;
\n\nCommunicating with Customers (Oct. 27) - This week is dedicated to discussing how best to reach your customers using your social media accounts. The topics will be guided by attendees'\; questions\, but will likely include: responding to comments on posts\; using Facebook Messenger\, including auto-replies\; dealing with negative comments and/or reviews\; and targeting the right audience.
\n\n \;
\n\nUsing Video (Nov. 3) - Video has become \;an important component of social media\, and customers are shown to prefer posts with video to other types of posts. Many times\, though\, it'\;s scary to step in front of the camera for a business owner! We'\;ll talk about how to ease that discomfort\, when to use live streams vs. polished videos\, and how customers interact with videos.
\n\n \;
\n\nMaximum Impacts for Minimal Efforts (Nov. 10) - Most businesses know that they should be doing something with social media\, but \;it never feels like there'\;s time or money to spare to put in the effort. We will look at \;websites \;and apps that make it easier and quicker to post\, as well as discuss how much money to put into your overall social media strategy. The goal is \;not only to reach the maximum number of people but to get them to act on your message\, all while spending as little as possible!
\n LOCATION:via Zoom UID:e.2449.10886 SEQUENCE:3 DTSTAMP:20240328T133229Z URL:https://business.lexingtonchamber.org/events/details/4-weeks-to-social-savvy-11-03-2020-10886 END:VEVENT END:VCALENDAR