Feel like social media just isn't "your thing"? This is for you!
Whether you already have a social media presence for your business or not, this series will have you up and running! Sign up for 1 session or sign up for all 4 at a discount.
- Get Going: The Basics and a Bit Beyond (Oct. 20)
- Communicating with Customers via social channels (Oct. 27)
- Using Video: how, why, when (Nov. 3)
- Maximum Effects for Minimal Efforts (Nov. 10)
Each session will address these topics across platforms (Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest ...) There will be a presentation each week but also plenty of time for questions!
More information on each week:
The Basics and a Bit Beyond (Oct. 20) - This is geared toward businesses that either haven't started any social media accounts OR those who have not really gone beyond setting their account up. This class will cover the important components in your account (profile picture, About description, etc.) as well as begin brainstorming about what kinds of information to post and when.
Communicating with Customers (Oct. 27) - This week is dedicated to discussing how best to reach your customers using your social media accounts. The topics will be guided by attendees' questions, but will likely include: responding to comments on posts; using Facebook Messenger, including auto-replies; dealing with negative comments and/or reviews; and targeting the right audience.
Using Video (Nov. 3) - Video has become an important component of social media, and customers are shown to prefer posts with video to other types of posts. Many times, though, it's scary to step in front of the camera for a business owner! We'll talk about how to ease that discomfort, when to use live streams vs. polished videos, and how customers interact with videos.
Maximum Impacts for Minimal Efforts (Nov. 10) - Most businesses know that they should be doing something with social media, but it never feels like there's time or money to spare to put in the effort. We will look at websites and apps that make it easier and quicker to post, as well as discuss how much money to put into your overall social media strategy. The goal is not only to reach the maximum number of people but to get them to act on your message, all while spending as little as possible!